Wave festival branding + typeface

For the final project in my typography class, we we're instructed to make an "unconventional typeface" using a medium we haven't used before, forcing us to step outside of our comfort zones. Paint is the one medium I've hardly experimented with, so I figured this would be the perfect opportunity to finally do so. Using acrylic paint and various brushes and sponges, I mixed all my paint together and hand drew 6 variations of each letter so the typeface would have as much variation as possible. I absolutely loved how this came out, and it's made me want to experiment with paint more often!

For the second part of the assignment, we had to apply our typeface to something. Since my typeface is so colorful and full of energy, I thought 'what better way to apply it than to create my own music festival?' WAVE MUSIC FESTIVAL, inspired by festivals such as Coachella and The Governor's Ball is a 3 day, 3 city experience where today's hottest musical artists come to perform for lively crowds on some of the cities largest stages.

All images taken from UNSPLASH.COM:

Woman: Photo by David Calderon on Unsplash
Man: Photo by Vonecia Carswell on Unsplash
Clouds of smoke: Photo by Maxime Bhm on Unsplash
Hands up: Photo by Simon Boxus on Unsplash
Rock symbol: Photo by Jay Wennington on Unsplash