Fenty Beauty Catalog

A catalog for the groundbreaking makeup brand FENTY BEAUTY. For the assignment, we had to create a visually interesting catalog for the brand of our choice without using any photographs or color to show variation between the different products being sold; only typography and simple shapes we’re allowed, and the entire catalog had to be in black and white. I chose Fenty Beauty because not only do I enjoy their products, I also think their packaging is beautiful and I instantly knew how I would be able to portray all of the different products individually in a photo-less and color-less catalog.

You see, Fenty Beauty does something very interesting with their package design. Each different product, whether it be foundation, eyeshadow or lipstick, can be simplified into a flat shape. For an example, here’s the Fenty Beauty pro filt’r foundation. As you can see, with the way the bottle is shaped, the whole bottle can be simplified into an oval. So, to set the foundations apart from the other makeup being sold in the same catalog, I only used oval’s on that page. For their highlighter’s, I used a hexagon. For the eyeshadows, I used a diamond. For lipsticks, I used a square, and for makeup tools, I used the iconic beauty blender egg shape. With this, I was able to create visually appealing spreads for each page that gave each separate category it’s own individuality while still tying the whole catalog together as a whole.