Alchemy branding

The branding for an up and coming, imaginary, band called “Alchemy.” For the assignment, everything about the band was up to each individual designer: from the genre of music the band would make, to the demographic the band would cater to and the band’s logo, tour merchandise and the creative direction for their debut album. Taking inspiration from my favorite band, The 1975, I decided I wanted Alchemy to be an alternative pop/rock band with a synthpop twist that could be enjoyed by all ages, but mostly focused on the young adult demographic. The main point of this project was for the “audience” to automatically know what a song by this band would sound like just from looking at the branding.

For the logo, I decided to simplify the name Alchemy down to three simple shapes: a triangle for the A, a square for the H and a circle for the Y. But, since the concept was so simple it wasn’t specific to one genre of music over another, so I decided to glitch them slightly to add character and individuality, and to tie in the band’s genre. I paired the shapes with a vibrant color palette filled with yellows, blues and greens, to add more interest to the project itself without going overboard, by pouring acrylic paints onto a canvas board. I paired the neon colors with either a light or dark grey to really help the colors stand out on their own.